Press - Smoke Wear

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The season-less staples from homegrown labels that will stay in your closet forever

20 AUGUST 2020 What will your shopping carts look like now? It’s safe to say that pieces with longevity are often characterised by their utility and transitional quality. The past few months have convinced us to invest in items one can wear not only repeatedly within the same season, but more importantly, for years to […]

Everything You Need To Know About The Smoke Wear x Lovebirds Collab

August 20, 2020 Our sartorial choices have and will always reflect the zeitgeist. Considering the outside world is scary, hostile, ambiguous and ever-changing with a global pandemic on our hands, we tend to lean more towards a cushioned and familiar aesthetic – pieces that coddle us in the quietest of ways and feel light on […]

Select magazine talks about Smoke Lab, one of India’s forward thinking homegrown experimental sites for labels like SMOKE Vodka and SMOKE Wear

Select magazine talks about Smoke Lab, one if the India’s forward thinking homegrown experimental site for labels like SMOKE VODKA, India’s first premier handcrafted, zero carbon footprint vodka and SMOKE WEAR- a hyper modern streetwear ensemble that is true to the millennial ethos; chic and minimalistic.

SMOKE Wear featured in Harper’s Bazaar India campaign ‘The Runway Project’ which talks about a digital showcase of the latest designer collections.

SMOKE Wear in Harper’s Bazaar India campaign ‘The Runway Project’ which talks about a digital showcase of the latest designer collections. It has highlighted the best local design talent that could be used to support during these unpredictable times. 

Platform magazine featured SMOKE LAB x Feat Artists collaboration which evolved from the need to represent the zeitgeist of our current times

The ArtSMOKE LAB, a homegrown experimental site that is conscious and forward-thinking has collaborated with Feat. Artists, a talent powerhouse in India representing some of the biggest names in fashion, art and music. The campaign evolves from the need to represent the zeitgeist of our current times, where art and creativity come together in a unique […]